Marwoodchap.

But I can’t forget that when those lights went down, when that screen went up, and when that twangy riff kicked in, there were audible gasps and cheers in the audience, and someone behind me yelled out “whoa, awesome!”

Advertising detracts from whatever it is you’re selling. Be it pre-show trailers, those annoying inserts in magazines or the “One weird trick” diet ads you get all over the web. Sometimes adverts can be great (John Lewis) or events in of themselves (Like the half time at the Superbowl) but interrupting, delaying or degrading an experience to advertise to customers detracts from their pleasure. It might be a trade-off worth making - very little of what we watch or read could be funded otherwise - but there is delight in doing away with it. If only for Christmas.